Could you do the same?

Equine Clipping Business

Originally from Long Island, N.Y., 34-year-old Kristen Abano was a horse girl who majored in communications and English. After college, she worked in office administration at Cornell Ruffian Equine Specialists in Elmont, N.Y., for a year before relocating to south Florida. Eager to be more hands-on in the equine industry, Abano began working as a veterinary technician at Palm Beach Equine Clinic in Wellington, Fla.

“Once I got into vet med, I thought that would be where I’d work the rest of my life,” she says. “That was my dream job at the time, but the burnout is real in that industry. Toward the end of my time as a vet tech, I started doing some grooming [for private clients]. When I left the clinic in early 2020, I started my own business as a professional groom and made it a legal operating entity in 2021.”

It took three years for Centerline Equine Clipping to create full-time income, but the business has doubled every year. Her own horse, Ace, a Haflinger/Quarter Horse cross, models for her business marketing photos.

Centrally located near the show horse hub of Wellington, Fla., Abano is able to service south and southwest Florida. She works on everything from six-figure show horses to the 40-year-old backyard pony.

“Body clipping is not just about aesthetics; some horses need this medically,” says Abano. “Take Cushing’s horses, for example: I have these on a four- to six-week schedule to stay ahead of their coat growth, otherwise they may develop further health complications.”

While most of her business is body clipping, Abano offers plenty of other services, including sheath cleaning, mane tidying, private client grooming for shows, and preparing horses for photo sessions.

“Photoshoot prep is one of my favorite services,” she says, noting that she can do all the grooming and hand over an immaculate photo-ready horse, or stay for the duration of the shoot to help with details and getting ears up.

“My favorite part of what I do is getting horses to look and feel their best,” she adds.

Working Thoroughbred Sales

In 2023, an amazing 14,462 Thoroughbreds sold at public auction in North America for gross receipts of $1.2 billion. The average price per horse was $86,114.

Consignors who sell horses at these auctions routinely hire workers who specialize in preparing and handling horses at the sales. The most talented are able to work sales exclusively, rather than working on farms. On average, these consignors pay sales workers $250 to $300 per day.

Giovanni (Gio) Garcia, 31, of Little Village, Ind., has built a reputation as a top hand and makes a living working the country’s biggest Thoroughbred sales.

Garcia wasn’t raised with horses, but he’s consistently worked in the equine industry since starting as a groom at Tampa Bay Downs in 2012.

“I started coming to Ocala and working as an exercise rider and groom on a farm,” says Garcia. “Someone asked me about working sales and told me I could make more money doing that.”

He experienced this firsthand in 2020 when he worked for Claiborne Farm at the Keeneland yearling sale in Lexington, Ky. It was there Garcia found his niche. Since then, he’s been hired by sales consignors to work at Thoroughbred sales in Florida, Kentucky, Maryland and New York.

“I go wherever the horses go,” says Garcia.

During the longest sales, he may be away from home 16 days at a stretch. Once the horses ship in, the days are long and intense with no time off until the sale ends.

Whether he’s tacking up and wrapping the legs of a 2-year-old before a breeze show (where buyers get to watch the horse have a timed workout on the track before the auction) or showing rambunctious yearlings to prospective buyers, Garcia’s focus is always making sure the horses look their best.

“Whether it’s cold, raining, or hot, I love what I do,” he says. “I love horses and I’m paid to do something I love.”

Paul Sharp, one of the industry’s top 2-year-old consigners, sees Garcia’s passion.

“He’s reliable, knowledgeable, communicates well, and has a good touch. He definitely has a passion for the horses.” Ocala-based Sharp has hired Garcia to work all of his consignments since 2021.

As Sharp explains, an experienced hand like Garcia understands what’s at stake with the big sales and pays close attention to detail.

When he’s not working a sale, Garcia is home spending time with his family—his wife Courtney and their almost 2-year-old son, Giovanni Jr.

“He loves horses and already has a pony,” Garcia says with a smile.

Supplement Business

When Jerry Miller was a young man cowboying in Wyoming, he never imagined owning an equine supplement company.

Raised in Sheridan, Wyo., Miller went into the U.S. Navy after graduating high school. After serving his country, he moved to Seattle and worked as a welder for 12 years.

Miller then earned his mechanical engineering degree and moved to Idaho after graduating college in 2002. For the next 15 years, he traveled across the U.S. working as a consulting engineer for a company that built food and beverage processing systems.

“Between my ranching, welding and engineering experience, I was able to come up with new ways for my clients to make money,” says Miller. “I was always on the lookout for a way I could be my own boss.”

That opportunity came in 2019, when Miller wrote an engineering proposal for a nearby CBD oil extraction lab. The owner ended up hiring Miller as the production manager to design and run his extraction lab in Oregon.

“I learned everything I could about the product and processing it,” says Miller.

When he realized the company threw away the hemp after extracting the CBD oil to use in human products, he sent samples for testing. When the results came in, his entrepreneurial mind started spinning.

Testing revealed the hemp contained no THC, but was rich in 18 amino acids that fuel hoof, bone, skin and hair growth, repair muscle, manage weight, and help mental focus, among numerous other benefits.

After doing a trial with horse-owning friends and seeing how readily horses ate it, Miller knew he had a viable product. From there, it was a matter of researching the best way to dry the hemp, grind it, and process it into a supplement.

Miller officially launched Remount on May 1, 2020, during the early days of the pandemic. His company is registered in Idaho and his production shop is located across the border in Ontario, Ore.

Remount is a 100 percent hemp amino acid CBD equine health supplement. It contains 18 vital amino acids, including lysine, methionine, leucine, and more. The supplement is available in both powder and pellet form.

“I put some money in the business to get it rolling, but it was paying for itself by the second year and became profitable by year three,” says Miller. “I’ve seen a 30 to 40 percent increase in sales since 2021.”

In addition to selling online through Remount’s website, Miller has the supplement in eight retail locations in five states, and he has 12 distributors in 10 states.

This fall, he is heading south in his fifth wheel to spend the entire winter in Arizona, doing vendor booths at horse events from November through March.

Advice for Making an Equine Career Happen

Do you have what it takes to launch a career in the equine world?

“There are many ways you can make a living working with horses,” says Abano. “Find what you’re good at and figure out how to make money at it. Make sure it’s something you enjoy and are passionate about. If you’re offering a service, you have to love it.”

Miller recommends researching first.

“Find something no one else is doing and go for it,” he says.

If you’re marketing a product, be prepared to give away samples in the first year to get people to try it. Sponsoring good competitors who use your product also helps get the word out.

For obvious reasons, location matters if you’re offering a service. For example, Abano’s proximity to Wellington and her ability to travel in south Florida set up her business for success.

During show season in Idaho, Miller has a vendor booth at the Ford Idaho Center in Nampa, which hosts many shows and equine events, allowing him to showcase his product to horse people from a variety of states and different breeds.

Next, don’t skimp on appearances. A professional website is crucial when you’re launching a business. Miller says “before and after” photos of horses using his supplement have really helped promote Remount.

Finally, take advantage of social media and make the most of your connections.

“Wahl reached out to me after having followed my social media for a few months and asked me if I would be interested in joining their Pro Equine team,” says Abano. “Professionally, having this credential behind my name makes my business more competitive and marketable.” She is now a Wahl ambassador and educator who exclusively uses Wahl Animal products.

“I have consistent sales in over 25 states,” says Miller. “I couldn’t have gotten sales in some of those states without social media. I do a lot myself and have 15 to 20 sponsored competitors who talk about the brand on social media.”

This article about niche equine jobs appeared in the October 2024 issue of Horse Illustrated magazine. Click here to subscribe!

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Like more mainstream veterinary medicine, there are a plethora of options for specializing in vet med within the military. Army veterinarians can choose to focus on animal medicine, research and development, or veterinary public health. Each of these is vitally important to the protection of troops and the public.

Veterinarians working as animal care specialists get to treat everything from military working dogs to ceremonial horses stateside, and they assist with all sorts of Military Working Animals if deployed.

In addition, Army veterinarians participate in a variety of humanitarian missions to assist local communities with animal care.

From Amarillo to the Army

Born in Japan as the youngest child of a Naval officer father, Cris Young, DVM, MPH, Dipl. ACVPM, moved to Alvaton, Ky., when his father returned to his hometown upon his retirement. Young grew up with a focus on cattle; he didn’t get his first horse until he was 18. But from there, his passion for horses was off and running.

Having been raised in a military family and always showing an interest in the armed forces, Young’s parents had high hopes that he would become a military surgeon. However, his heart belonged to veterinary medicine.

He received his Doctor of Veterinary Medicine from the Auburn University College of Veterinary Medicine, and upon graduation, moved to Amarillo, Texas, where he focused on cattle and “a little bit of horses,” he says.

Young had been out of school for five years when he began to consider a military career.

“I did it backward of how many people do it,” he says. Young was commissioned into the United States Army as a 29-year-old veterinarian in 1998. He was the only veterinarian commissioned that year as military manpower was being downsized under the Clinton administration.

The Role of an Army Veterinarian

Animals have been part of military operations since 1775; the U.S. Army Veterinary Corps was established to care for them in 1916. The Army is the only branch of military service that has veterinarians; it provides veterinarians to all other branches of service as needed.

In addition to caring for military animals, Army veterinarians are in charge of the inspection of food before it’s delivered to troops. The role of “veterinarian” has now expanded to include sanitary food inspectors and animal health specialists.

Army veterinarians can be direct commission officers (DCOs), meaning they’re civilians who have a professional degree and skills needed for a specific role in the military—in this case, veterinarians. The civilian then gets “hired” by the military to fill open positions that are integral to the military’s functioning.

A DCO doesn’t need to go through boot camp, but he or she will complete a Direct Commission Officer Basic Course, which covers things like military leadership, customs, military law, and Army values. Young notes that about 90 percent of military veterinarians had their DVM and then went into the Army Reserve, rather than going to veterinary school after being an enlisted soldier—though either is possible.

There are currently more than 700 veterinarians in the U.S. Army Veterinary Service in both Active duty and Reserve capacities. These veterinarians are tasked with providing care at the 19 duty locations in the United States to a significant number of horses, Young says.

These locations encompass places like United States Military Academy West Point; Arlington National Cemetery; Fort Rucker, Ala.; Fort Huachuca, Ariz.; Fort Hood, Texas; Fort Riley, Kan.; and Fort Irwin, Calif.

While veterinarians care for the horses there, they also care for myriad other animals, owned both by civilians and the military, Young explains.

“They’re not equine specialists—they’re Army veterinarians,” he says.

Marine Corps Crossover

Interestingly, the Marines have the largest contingent of military equids stateside, according to Young. The Marine Corps Mountain Warfare Training Center near Bridgeport, Calif., teaches Special Operations Forces soldiers how to ride horses, load pack animals, and maintain animals for military work in remote and dangerous environments. The course is designed to teach Marines how to use pack and riding animals to transport people and supplies when air or ground support isn’t feasible.

Army veterinarians assigned to the U.S. Marine Corps Forces Special Operations Command teach soldiers about animal anatomy and care, and animal first aid. The soldiers also learn animal packing techniques, horsemanship, capability of different animals, and other relevant trainings.

The course is taught on horses and mules, but the principles taught can be applied to any pack animal, including the nine species the Marines use: camel, dog, donkey, elephant, horse, llama, mules, ox and even reindeer.

World Traveler

Now in his 26th year of service, Young has had some incredible experiences, both stateside and abroad.

“When I was a Captain stationed with Marines out in the Middle East, I took care of the Australian Special Forces pack animals that they bought there,” he says. “We worked on procuring the pack animals locally because of disease pressure and the risk of disease introduction into the local environment.”

Young has done a variety of tours; his favorite was the 15 months he spent working with a Special Operations command in South America helping small communities with their beef and dairy cooperatives.

“A lot of people don’t know we do humanitarian assistance and civil affairs,” he says. “I’m not a Special Ops soldier, but I got to work with Special Ops folks for those missions.”

Young has been to Afghanistan, Ecuador, Egypt, Ethiopia, Djibouti, Kenya, Kuwait, Oman, Tanzania and Uganda—and more.

“I never had any idea when I went to vet school that this is where I would end up,” he says. “I’ve done trade missions to China and Mexico, I’ve walked across the Nile River at its source. I’ve done all sorts of crazy things.”

Financial Benefits

In addition to the amazing places he’s traveled, Young’s military career has helped support him financially, he says. He received money to help defray his student loan debt from veterinary school, in addition to drawing a salary. He also received good life insurance and health insurance.

“For a young practitioner who’s just getting started, the perks [of going into military service] are incredible,” Young says. “I was in my third year in the Army when I paid off my [vet school] loans. And we were getting paid $25,000 a year just for showing up. In the higher years of your service, it’s a part-time job that compensates you well—and you can work anywhere you want [with your full-time job].”

Just Say Yes

Now a Professor of Practice at Auburn University with an appointment to the College of Veterinary Medicine and an Adjunct Pathology Professor at the University of Georgia College of Veterinary Medicine (among many other roles), Young is surrounded by vet med students.

“When I talk to my students, I tell them to say ‘yes’ a few times,” he says. “If they think, ‘I couldn’t do that job for a year,’ I remind them that you can do ANY job for a year. And if it takes sweat and dirt and lays the foundation for you to get to the next job, it’s worth it. The time goes by really quickly. Whatever it is you want to do, your debt and your attitude are what control your future.”

Now a Colonel in the U.S. Army Veterinary Reserves, Young credits the military with his ability to pay back his student loans in a hurry—and the opportunity to have incredible adventures in a life he never expected.

* The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.

This article about veterinarians in the military appeared in the May 2024 issue of Horse Illustrated magazine. Click here to subscribe!

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Heather Wallace: Tell me about the first time you and Connie met.

Allison Malenfant: Our husbands work in the New York entertainment industry and often collaborate. We met occasionally, and Connie told me about her equestrian background. I always wanted to ride, but had no exposure. Connie agreed to teach me, and we became friends through weekly lessons in Brooklyn. And double dates!

HW: Were horses a childhood obsession or an adult passion?

AM: I took one lesson a week while working a corporate job in the athletic retail industry. Once I left to start Redingote, I increased my riding two days a week. It’s a slippery slope, of course. I bought my first horse in 2020 and now have two. I hunter pace and fox hunt, but also travel and compete. It has become a lifestyle.

Connie has horses in her blood. Her father was a Standardbred trainer in Monmouth County, New Jersey. She started hunter/jumper lessons and eventually had her own horses at home. She was very successful in riding and competing by age 16. She now owns and runs a small private facility in Colts Neck, N.J.

HW: What sparked the idea of Redingote?

AM: Connie owned a vintage men’s insulated coverall she found at a yard sale. She loved the functionality of a one-piece. She could wear it while teaching or working in the barn, and then take it off to ride. However, it lacked waterproofing and enough pockets. Plus, the men’s shape didn’t flatter.

People asked her about it wherever she went, loving the practicality or thinking she looked like a mechanic. There was an untapped market for a similar product that was warm, waterproof, and designed for a woman’s body. She shared her idea with me. I knew about the retail industry and the development of products, so I suggested a partnership.

HW: How did you come up with the name Redingote for your business?

AM: A redingote is a fitted outer coat with a cutaway front. It’s a French derivative of the English phrase “riding coat” from the 18th century. We came across this word while trying to name our brand, and it was a perfect fit, since we were reinventing the riding coat for the 21st century rider!

HW: What was the first step in launching your brand?

AM: Nailing a product we believed in was the first step. There was no brand if the idea didn’t work!

We started working on the idea in early 2017, sourcing an outerwear manufacturer that would work with a niche startup brand and develop prototypes for a year. There were many changes with the focus on flattering style but offering warmth and movement. We tested several levels of insulation to find the happy place between staying warm without bulk.

HW: What is the biggest challenge you’ve had to overcome?

AM: The horse industry is traditional, and people are skeptical about new products. A technical performance coverall for women was a completely new idea.

We are a small, self-funded business. Marketing was and is very grassroots. We wear our jumpsuits, driving to barns and horse shows to pass out flyers. It was fun to see the idea catching on. We’d sell one to somebody in one barn, and then their barn mates would order.

Marketing a business our size in a niche market is still a challenge, but our brand recognition has grown wonderfully!

HW: How do you work as successful partners?

AM: Business partnerships are like marriages, and each person has different strengths. I think this has been the foundation of our partnership. We’re very different. I am hyper-organized with a retail background. Connie is a dreamer with an equestrian background. I am better at project management. Connie has a sales and marketing brain.

We agree with a lot of things, but we navigate any disagreements. I think we’ve learned a lot about each other over the years—just like a marriage!

HW: Have the challenges changed over the years?

AM: They just get bigger! I say that with a sense of humor, but it’s true. The bigger the business, the bigger the challenges. The challenges stay the same (i.e. marketing, staying competitive in a growing industry, funding, supply chain, et cetera) but the scale grows.

HW: How has your business evolved?

AM: It’s amazing to look back on the way Redingote has grown. Our winter insulated jumpsuit is still our No. 1 product, and new customers are discovering it all the time. We are always innovating. Redingote has launched winter outerwear separates, a schooling collection, rainwear, and our signature one-piece for men and kids. We have a new scrim jacket coming out this spring so we can stay protected in the summer while still enjoying short sleeves.

We’ve even added another brand to our portfolio, acquiring FITS Riding, a beloved breeches company, in November 2022.

HW: Where do you see Redingote going?

AM: We have a big vision! Our highest concentration of customers is the Northeast U.S. English market, where we live. Ultimately, we have some exciting projects and collaborations in development. We plan to expand across all equestrian disciplines, markets, locations, and into other sports—we have many clients who use our outerwear for skiing, sailing, fishing, hiking, camping and more.

This article about Redingote appeared in the May 2024 issue of Horse Illustrated magazine. Click here to subscribe!

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“My love of horses started when I was a little kid,” says Rose. “I was obsessed with horses. At 12, my parents signed me up for riding lessons, and I was hooked. Shortly after that, we bought a horse. And I loved cowboy movies! I’ve worked with some fantastic cowboys and am deeply impressed with their grittiness and commitment to the animals in their care. When it comes to the animal, cowboys don’t quit until the job is done . . . I admire their courage.”  

And although he’s the first to admit he’s not a true cowboy, Rose still “loves the idea of being a cowboy.” His deep understanding of horses and their behavior allows him to help horses and their owners to truly connect, demonstrate mutual respect, and build strong partnerships. Rose’s skills in colt starting, problem-solving difficult behaviors, and training horses in ranch versatility have bolstered his resumé.   

Becoming a Horseman

Rose began working as a professional horse trainer in 2005. He quickly recognized the connection between having a successful horse trainer/clinician career and understanding what it takes to be a true horseman. He studied with world-class instructors, including Pat Parelli and Doug Jordan. Whether presenting at a small clinic or entertaining huge audiences at Equine Affaire or Road to the Horse, his engaging personality and passion for teaching shines through. Rose has a comprehensive training program based from his home in Wisconsin and an impressive following on his YouTube channel @ryanrosehorsemanship.  

Rose finds immense satisfaction in teaching the fundamentals of horsemanship. “I started as a horse trainer, but I soon realized that I needed to educate the owners as well so they could reproduce the results I was achieving.”   

Explaining the nuances between being a horseman and a horse trainer, Rose says, “I think they are separate skills—but there is value in both. A horseman focuses on giving the horse a really good deal—it’s more about the horse, helping him feel more comfortable. When I think of a horse trainer, they may feel pressure to provide a result for the owner. Trainers are very disciplined—in a good way—regularly working the horse, getting them conditioned and prepared for a show, but sometimes the horse can get sacrificed a little bit in that process.” 

Rose believes that being able to intertwine these skillsets can make a difference.

“I think there is value in being a good trainer, in being a good horseman, and in being a good cowboy,” Rose says. “You need to add each of those skills at different times.” 

Determining where to apply these skills requires a process of observation.

“One of the first principles of horsemanship that I follow is that I work with a horse at where they are,” says Rose. “Is the horse scared of people? Learned to dominate people? Is he spoiled? Or highly trained but done in a way that the horse felt forced through it?” Rose takes time to observe the horse and owner to see the level of connection, trust, and confidence the horse has for the person.   

To understand the horse fully, Rose stresses this process might take hours, days, or weeks. He watches for any signs that the horse is uncomfortable. “They give subtle tells—with their head, neck, ears, eyes, mouth, muscle tension, what direction they are facing . . . It’s all signals as to where the horse is at. There’s also an intuitive feel to it. It’s like if I’m having a bad day, I could probably fool you and hide it, but I couldn’t fool my wife. She would know. You can develop that with a horse and just feel something is bothering them.”    

Rose’s approach to working with a reactive or spooky horse plays out in his YouTube videos. “Both humans and horses must have levels of exposure to a challenging situation in order to overcome it,” says Rose. “So it starts with the person deciding they want to make a change. When someone shows up at my clinic, I try to figure out if they are ready to face their fear or simply want an enjoyable weekend with their horse. If they are open to change, my job is to find out where they’re at—and then challenge them out of their comfort zone safely. Horses are dangerous, so I carefully read the horse and person. I try to understand why the person is afraid. Is their fear valid? Is their horse dangerous? Is the person on the verge of getting hurt? Or, did they have a bad experience in the past and are bringing that into the present?

“If that’s the case, I’m going to coach them, challenging them through exposure to whatever is causing the fear—riding down a steep hill, cantering, riding bareback, or just being on a loose rein. I’ve seen unbelievable changes in people when you put them in a difficult situation and help them work through it—they become empowered. Their confidence level on the other side is just through the roof. I think it’s a more meaningful approach versus just visualizing it . . . A level of toughness and confidence comes through having to actually do it.”  

Teaming Up As Husband and Wife

In addition to focusing on the mental aspects, Rose helps riders grasp how vital correct body position is to progress and the well-being of your horse. “You could ride lameness into a horse with incorrect body position,” says Rose. Although not an expert in the field of rider biomechanics, he is married to one—his wife, Emily Rose, is a Certified Equine Rehabilitation Practitioner at Reaching Strides Equine Rehabilitation and an integral part of the Rose Horsemanship Center team.

“I make sure the horse is safe, but if the rider is struggling to sit the canter or feeling pain while trotting, Emily and I work together to get that sorted out for the rider and horse’s sake,” says Rose.  

Emily actively competes in dressage and is Rose’s business partner. “One of the things I enjoy most about working with my wife is our ability to help people—whether horse health issues or rider biomechanics. I can troubleshoot issues with Emily. It’s all in-house; I don’t have to outsource for that expertise. Emily is such a high-level professional, I have one hundred percent trust in what she recommends. And if Emily sees a horse for a physical issue and it turns out to be a behavioral issue, she can refer to me, and I can quickly step in to help. The response time is so much quicker because we are working together.”  

For Ryan and Emily Rose, it’s all about creating lasting connections between horses and the people who love them.  

Learn more about Ryan and Emily Rose and view upcoming clinics and events at  rosehorsemanship.com.  

This article about Ryan Rose is a web exclusive for Horse Illustrated magazine. Click here to subscribe!

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Hofstee is the founder and owner of Unicorn Trails, a company that organizes and leads horseback riding vacations around the world. The trips can last from a few days to several weeks.

Born in Holland and raised in South Africa, she moved to Britain after qualifying as a veterinarian. A dedicated traveler, she would work for six months, then travel for six months. Whenever possible, she’d find a way to work horses into the itinerary.

Seed of an Idea

The idea of turning her passion into a business came in 1999 while on a lengthy riding trek in the Amazon with friends. People often asked about her adventures and were interested in trying something similar.

Using her South African connections, Hofstee started arranging riding safaris. Using her dining room table as an office, she soon organized trips to South Africa, Botswana, and Madagascar. She now has a network of nearly 200 employees, partners, and guides.

“I’m very passionate about getting as many people as possible on the back of a horse and exploring,” says Hofstee. “My philosophy is that if you can persuade a significant proportion of the population to strap two sticks on their feet and throw themselves down a snowy hill, why can’t you persuade them to get on the back of a horse?”

Cultural Exploration

One of her main goals is learning about the culture of other countries. Horses, she says, are the ideal starting point.

“You find horse cultures in the most unexpected places,” says Hofstee. “Who would have thought that the highlands of Ethiopia had a horse culture? When you speak the language of the horse, you’ve got a common language. You can communicate.

“I remember riding into a little village in the Amazon, and people immediately came out and started asking questions about our horses—how old they were, what did we pay for them, where did we get the saddles, all sorts of things,” she recalls. “We always try to ride the local breeds and use the tack and local habits. Those things usually develop that way for a reason, and understanding that is one reason we travel on horseback.”

Gentle Riding

The notion of a riding vacation can be simultaneously exciting and intimidating.  Galloping across the savannah with a herd of zebras sounds thrilling, but also terrifying for people who are nervous on strange horses and in strange surroundings. Hofstee stresses that her trips are designed with that concern in mind.

“Most rides are taken at a walk,” she says. “The vast majority are for people who want to have a nice ride on a well-schooled, well-trained horse. Maybe we have a few trots and a gentle canter, but we don’t want anyone to feel unsafe or uncertain. I understand that. I don’t bounce anymore when I fall, either. Our horses know their jobs and take care of their riders. Someone who is a novice and spends a day or so learning how to handle a horse is often a better rider for these trips than an experienced rider who wants to direct the horse all the time.”

Out for Adventure

Hofstee does keep a list of riders who want more adventure. She’ll often invite them on scouting trips—initial rides to see if a new destination will fit her needs. Even if the trip doesn’t work out as hoped, the group adapts to the situation and has a unique adventure.

Even with planned trips, the unexpected can happen, like the time a herd of elephants casually strolled through their campsite one night. The group had inadvertently stopped on a trail regularly used by the local herd.

“The horses were on a picket line and panicked, of course,” Hofstee recalls. “We spent some time tracking them down and getting them back.”

Her catalog of trips covers the world and is constantly changing.

“It depends, in part, on our partners,” she says. “Some guides do many trips, while others specialize in one or two specific experiences.  We’re subjected to changes as the world changes. One of my favorite trips was to Lake Baikal in Russia, but with the political situation, it’s not safe to go there now.”

Her other favorite is Iceland.

Personal Touch

At a time when many tour companies use impersonal websites, descriptions, and reviews, Unicorn Trails works one on one with customers. About 40 percent of her customers are return clients.

“People get very addicted to exploring the world in this way,” says Hofstee. “A lot of people buy five or six trips a year. Our highly trained people match [customers] up with a trip individually. We make sure that people get the experience they want.”

Hofstee wants the world to appreciate the magic of discovering the world on horseback.

“There’s a quote that says, ‘Wherever man has left his footprint in the long ascent from barbarism to civilization, we find the hoofprints of a horse beside it.’”

This article about Wendy Hofstee of Unicorn Trails appeared in the January/February 2025 issue of Horse Illustrated magazine. Click here to subscribe!

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Her love for horses never faded even into adulthood. After Genther’s husband retired from the Coast Guard in 2001, the family decided to call Florida home, relocating to be near both of their parents with their two children, Emily and Kyle.

Genther set her sights on horse-friendly Ocala, Fla. A dressage rider, Genther competes at the FEI level with Hector, an imported Lusitano from Brazil with a “puppy personality.” The pair is working on advancing their skills enough to show at the Grand Prix level.

By day, Genther supports her equestrian lifestyle as a full-time oncology nurse practitioner. And now, she’s also an entrepreneur.

Inventing Something New

When the pandemic hit in 2020, Genther and her adult daughter, Emily, started making their own sugar cubes for their horses. Covid was causing issues with the supply chain, and there wasn’t a cube in sight for the horses.

Hector is a notoriously a picky drinker. When planning to travel to a horse show, Genther was concerned when she saw that temperatures were going to drop. It felt like a perfect storm for colic. She considered scratching from the show.

When a friend suggested adding electrolytes to their sugar cubes, the mother-daughter duo decided to give it a try. She passed out a surplus of extra cubes to fellow riders, also concerned about water intake at the show. The horses drank.

The next day, riders started approaching Genther, requesting more sugar cubes and wanting to know where to purchase them.

“Then it just kind of took on a life of its own,” she says. “We did some research and didn’t see anything out there that was similar, so we started making them in our kitchen at 4 a.m. before work.”

The cubes were poured into molds before the sun came up and distributed into tubs after work, ready to sell.

“We started selling them locally to tack stores, and an owner of a store at the World Equestrian Center [in Ocala] gave us a big break,” says Genther. “The cubes were a hit. The motto for our products is ‘Horse treats with purpose,’ because we all want to reward our horses, but we want it to be with something that’s going to benefit them.”

Meeting a Demand

Once the electrolyte cubes gained popularity, Genther realized her kitchen was no longer going to be able to make enough for their customers. She was encouraged by fellow riders and friends to keep the business going, ultimately starting her quest for mass production.

After reaching out to several candy and pharmaceutical companies about making the sugar cubes, it was proving to be a daunting task. The goal was always to create a human-grade product, fed to horses. As soon as a manufacturer heard the product was for a horse, they said no.

After striking out, Genther connected with Courtney Varney, DVM, an FEI veterinary delegate and competitor, who has competed through the Grand Prix level in dressage. Impressed by the product, Varney helped formulate the recipe into a cold, compressed form—a sugar cube made into a fine powder and compressed, like an Altoid.

Genther’s creation, officially monikered Funky Unicorn Treats, finally found a medical director and a pharmaceutical company in the United States to make their treats. The treats are available in three flavors: apple, banana and mint.

“Every single cube has a precise amount [of electrolyte] in it, so there’s no question about the dosage,” says Genther. “It’s made the same way you would create Tylenol.”

Wholesale accounts have been quickly picking up Funky Unicorn Treats, and direct online sales are steadily growing as customers begin to learn about them.

“Every opportunity I get to educate people and tell people about them, I do,” Genther says. “I’m a horrible salesperson, but because I know they’re going to help horses, it’s easy. It’s something I believe in, so I can do it.”

Emily helps with the business when it comes to social media, and she enjoys interacting with new customers at events. Occasionally, Genther’s husband Doug helps with shipping or some heavy lifting, making it a family affair.

A Rewarding Product

Genther’s unplanned journey to create electrolyte cubes has brought on a new level of learning and challenges. But she loves hearing about how much this product helps her customers’ horses.

“I’ve had veterinary schools tell me that they’ve ended up with our product somehow, and it’s really made a difference for the horses in their care,” Genther says. “That’s the goal for us; that’s everything. I did it for my horse to make sure he was safe and happy.”

Follow along on Instagram @funkyunicorn_treats and Facebook (Funky Unicorn Treats), or learn more at FunkyUnicornTreats.com.

This article about Renee Genther’s Funy Unicorn Treats business appeared in the November/December 2023 issue of Horse Illustrated magazine. Click here to subscribe!

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If you’re looking for a job working at a riding stable, you’re in luck. There are countless openings for stable help and qualified instructors across the country—it’s a job-seeker’s market right now due to working shortages affecting riding stables. The United States is not alone in its struggle to keep a full workforce; the UK’s Horse and Hound magazine reports that a number of riding schools have decreased offerings due to a shortage of workers, horses and funds. The recent headline: “Looking for Work? Canada’s Horse Industry Has Endless Opportunities” from the American Horse Publications newsgroup describes worker shortages in Canada.

But why the shortage? Can it be solved? And how will it affect the future sustainability of riding stables?

Shortage of Young Workers

Colleges with equine programs receive requests for graduates by riding stables. Marny Mansfield from SUNY Cobleskill indicates that “on the average, I receive one request a week for either barn help or a therapeutic horsemanship instructor. There is an unmet demand, since most of my students get swept up after their internship.”

The same has also been said by many equine vet practices looking for recent graduates to add to their staff. Younger people value their time and question if the longer hours and hard work of a stable or veterinarian job meets their need for work-life balance.

In addition to the decreased supply of workers, stable employers report a decrease in the knowledge and skill level of applicants. Where do potential workers obtain the needed knowledge and skill sets?

Years ago, many kids would be a “barn rat”—someone who would spend long hours working at a stable in exchange for saddle time. That option is less available today. Robin Brueckmann, dressage professional and a former barn rat, extolls the value of that immersive experience and points to the German saying, One only learns riding by sweeping.

Kids also gain equine knowledge and skills by participating in 4-H, Pony Club, camps, et cetera. If there are fewer qualified staff available, who will train the next generation?

Creative Solutions for Riding Stables

Equine Affaire in Massachusetts in November 2023 provided hope, however. A large number of youth were in attendance and clearly articulated that they wanted to continue to work with horses.

A few indicated that they would pursue a non-horse career to afford horses as a hobby. Teachers described equine classes that have been added to their high school curricula, along with kids participating in Interscholastic Equestrian Association (IEA) riding programs.

Creativity is the key to possible solutions. Work-to-ride programming, like the old barn rat programs, are popular.

One such program is offered by Kim Gundersen at Equine Journey in Lakeville, Mass. The average age of kids in Gundersen’s program is 7 to 12—before they tend to lose interest or take up other activities.

Interestingly, there is a resurgence of adults over the age of 35 that participate in the work-to-ride program. Participants gain knowledge and skills, and Gundersen gains assistance in caring for the horses.

“The world is different now,” she says. “I don’t know where the teenagers are, but I wish they’d come back to the barn.”

Hours, Pay, and Benefits

Stable owners need to have business management skills to help make sound decisions. Kris Young of Touchstone Farm in Lyndeborough, N.H., says that flexibility is needed to meet the needs of workers.

To increase worker supply, the horse industry must promote why a position at a riding stable is a sound career choice. Kitty Stalsburg, executive director and instructor at High Hopes therapeutic riding center in Old Lyme, Conn., indicates that the horse industry tends to be myopic and needs to look outside of the box for solutions.

The pay scale also needs to be competitive. Stable owners must not overwork their staff. If four staff are required to run the stable, but only two are hired, the temptation to overwork and burn out the two is high.

Stable managers need to support their staff and provide additional incentives, such as benefits, time off, education, and other perks. Stable owners should be ready to step in and continue training employees to fill the knowledge gaps. Home-grown instructors can provide solutions.

Focusing on the benefits of the horse and human connection can be a powerful selling point. Following the work of organizations, such as Horses and Humans Research Foundation, which supports research and provides webinars about why horse connections are powerful, can provide sound, useful data.

Key Takeaway

With high overhead, lots of hard work, and a decreasing work force, there is a concern for the future of stables and horseback riding as we know it. So why work in this industry?

“I love the connection with the horses and how I feel around them, and I love sharing it with others,” says Gundersen.

A youngster puts it in more current terms: “A horse connection is chill!”

The working shortages across our riding stables are a troubling phenomenon, so put on your thinking cap to help our industry find creative solutions.

This article about the worker shortage affecting riding stables appeared in the March 2024 issue of Horse Illustrated magazine. Click here to subscribe!

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Lexington, Ky. — Current U.S. Eventing Technical Advisor and Chef d’Equipe Bobby Costello has made the difficult personal decision to step away from the role at the start of the new quadrennial. Costello will remain active in his role through the conclusion of his contract, which ends on November 30, 2024.

“It has been an incredible journey with this program and this role has brought me so much purpose over the past two years. For both personal and professional reasons, I have decided it’s time to step away and allow a fresh face to continue moving this program forward towards the success I know we’re capable of producing as a country and program,” said Costello. “It’s been an honor to work alongside our athletes, team staff, owners, and supporters to bring some incredible moments of success back to the U.S. over the past two years. It’s bittersweet, but I am looking forward to continuing to support our U.S. Eventing Team in the years to come.”

Costello has been a key figure in the program since his appointment as interim Chef d’Equipe in 2022, before transitioning full-time into the role in 2023. Under Costello’s tutelage, the U.S. Eventing Team experienced several major successes, which included, producing the first team medal at an FEI World Championship in nearly twenty years, two podium finishes at CHIO Aachen, a team silver medal at the 2023 Pan American Games, and a recent podium finish at the 2024 FEI Eventing Nations Cup Boekelo CCIO4*-NC-L. The U.S. Eventing Team finished seventh at the 2024 Paris Olympic Games with Costello as Chef d’Equipe.

“I know I speak for everyone when I say Bobby’s commitment and leadership in this role helped the program find its feet and has set us on the upward trajectory towards future success,” said Amber Braun, Managing Director of Eventing at US Equestrian. “We’re incredibly sad to see Bobby depart this role but have nothing but gratitude and respect for the achievements and contributions he has made to U.S. Eventing during his term. We wish him all the best in his next chapter, and we will continue to focus on the LA 2028 Olympic Games.”

The search and appointment for a Technical Advisor and Chef d’Equipe will be announced in the near future. For additional questions, please contact Amber Braun, Managing Director of Eventing, at abraun@usef.org.

— Edited Press Release | Source: US Equestrian

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Are you in the market for a new career? Equine assisted services (EAS) centers across the U.S. are reporting job openings for qualified applicants.

“I would encourage anyone who wants to pursue this industry; it is growing, and it’s very rewarding,” says Carol Young, CEO of Healing Strides in Boones Mill, Va.

What are Equine Assisted Services (EAS)?

People are often surprised to learn the depth and breadth of EAS. The Professional Association of Therapeutic Horsemanship International (PATH Intl.) describes EAS as an umbrella term that includes offerings in therapy, horsemanship and learning.

Therapy can only be provided by licensed physical, occupational, or recreational therapists, speech and language pathologists, and counselors or psychotherapists. The requirements for these careers are spelled out in their specific education and licensing requirements.

These licensed professionals either have equine skills or team with someone who has equine skills. They are the only ones who can use the term “therapy” in the descriptions of what they provide.

To pursue a career in therapy, you first must attain a degree and licensure in your chosen profession. If you’re interested in any of the therapy careers, explore which ones might be a good fit for you. The American Hippotherapy Association can provide more information on how to combine those degrees with horses.

Horsemanship and learning are non-therapy activities.

Horsemanship is provided by qualified therapeutic/adaptive riding instructors and can include mounted or unmounted activities. These non-therapy options could include riding, competitions, therapeutic driving, interactive vaulting, and ground lessons.

Learning focuses on mounted or unmounted experiential activities provided by trained professionals, such as teachers and life or executive coaches who are also therapeutic/adaptive riding instructors, or team with someone who is. These non-therapy options could include focuses on education, corporate organizations, leadership or personal development.

Support Careers

The saying “it takes a village” applies perfectly to EAS. Many roles help bring people and horses together in an EAS program. These support career opportunities are equally in demand.

“Barn staff is challenging to keep,” says Lynnette Stuart, CEO of Fieldstone Farm Therapeutic Riding Center in Chagrin Falls, Ohio. “The positions that are most difficult to fill are those that require certification or equine experience, because everyone’s interpretation of equine experience is very different.”

Kitty Stallsburg, CEO of High Hopes Therapeutic Riding in Old Lyme, Ct., has also noted that some roles are harder to staff than others.

“Volunteer management positions are the most difficult to fill for our program,” she says.

A wide range of job titles can be found on websites of EAS centers across the country. A quick search to look at staff job titles provides a sampling of career opportunities in equine management, volunteer management, program management, training and education, communications, fundraising, grant writer, or CEO/Ed.

New titles, such as digital marketing director or equine well-being monitor, are also appearing. Each of these positions requires a specific skill set.

Skill Sets

Horses, donkeys, mules, ponies, and Miniature Horses are all equines that can be found making a difference, and without them there would be no programs. The people who partner with these special equines require broad knowledge and horsemanship skills.

These skills can be obtained through life experience and/or obtaining education at a university in an equine field of study. Universities offer degree programs, minors, and concentrations in EAS, in addition to a variety of equine degrees. 4-H, United States Pony Clubs, horse camps and riding lessons all help educate a knowledgeable and skilled horse person. It can’t be stressed enough that in-depth equine knowledge and horsemanship skills will make for a stronger job candidate and a more effective and safe EAS program.

Therapeutic/adaptive riding instructors require skills in equine management, horsemanship, instruction, teaching methodology, and disabilities. Detailed requirements can be found at pathintl.org.

Specific criteria can also be found for interactive vaulting, therapeutic driving, and equine specialist in mental health and learning (ESMHL) instructors. These criteria can guide you on your career journey.

The more diverse your skills, the more marketable you will be. Often two skill sets can be paired into one position. Examples of staff with a diversity of skills include a barn manager or volunteer coordinator who teaches several EAS classes; a caretaker covering the receptionist role on weekends; or a head instructor who is also the grant writer.

“A career as a therapeutic riding instructor was sustainable for me because I had the education and experience to begin in the EAS industry as a head instructor and then program director,” says Lili Kellogg, CEO of Equest Therapeutic Horsemanship in Dallas, Texas.

Where to Start

Since EAS has more opportunities than most people realize, where should you start? First, learn by doing and volunteer at a local EAS program. Shadow different personnel and experience a program in action. Participate in lessons as a horse-leader or a side-walker, assist a volunteer coordinator, or participate in a fundraiser.

Be prepared to relocate to find your dream job and best culture fit.

“Potential candidates need to be open to relocation, plan for it, prepare for it, and ask for help,” says Amy Tripson, logistics manager for ROCK Equine Therapy in Georgetown, Texas. “Centers are motivated to find staff and you’re motivated to find a job, so work together to reach that goal. Be flexible, talented and driven.”

Join professional organizations to keep abreast of this fast-paced industry. Examples of organizations to follow are the Horses and Humans Research Foundation (HHRF), PATH Intl., the Certified Horsemanship Association (CHA), and Federation of Horses in Education and Therapy International (HETI).

Being current will help you follow the industry trends.

“Lots of Baby Boomers are retiring,” says Lynn Petr, CEO of Shangri-La Therapeutic Academy of Riding (STAR) in Lenoir City, Tenn. “Many of the Boomers hold top positions with higher pay rates. Focus on adding needed skills for those positions to your portfolio.”

Additionally, you can check out educational offerings through organizations, colleges, and universities to help decide a professional course of action.

Dana Butler, CEO of the Shea Center for Therapeutic Riding in San Juan Capistrano, Calif., sums it up:

“A career in equine assisted services is answering a call. That call is to service, to excellence, to the horse and its innate power, and to be of service to persons who need what we offer as a profession. You will change people’s lives for the better.”

The post Working and Volunteering in Equine Assisted Services (EAS) appeared first on Horse Illustrated Magazine.

Jeanne McDonald paved her own path to success with the perfect blend of dogged New England determination, unwavering persistence, and a heaping dose of patience. She’s a Grand Prix dressage rider, a U.S. Dressage Federation bronze, silver and gold medalist, and a U.S. Equestrian Federation “S” 4* judge. Jeanne has traveled the globe judging national and international shows for over 35 years, and she was on the committee to write the 2019 USDF dressage tests.

But if you think all these accomplishments have made the dressage legend arrogant or pretentious, think again.

In fact, it’s the exact opposite.

I seized the opportunity to sit down with Jeanne McDonald for an interview at Equine Affaire in Massachusetts in November 2023. I was thoroughly blown away by her… well, unpretentiousness. Her modest and decidedly down-to-earth conversational manner and “wicked” funny New England stories had us both laughing. Right away, I realized I was in for a treat.

Jeanne was born and raised in Boston, and although her parents didn’t always understand her love of horses, they supported her goals. But not “support” in the sense that they handed her the reins to a beautiful pony, paid for private lessons in a swanky barn, and made sure she only rode in luxury-brand breeches.

Instead, Jeanne mucked stables and groomed horses to make money to pay for her riding lessons. She got her start riding at New Canaan Mounted Troop when she was 8 years old. Jeanne was an equitation rider, jumper and eventer before transitioning to dressage—and she achieved it all through hard work, saving her pennies, and never giving up on her dream to someday have a horse of her own.

While working days in medical research at Harvard and waitressing at night to pay the bills, Jeanne would go on to become an active competitor, a USDF bronze, silver and gold medalist, and a distinguished judge. And since 1990, she has owned and operated Turning Point Farm—a beautiful dressage training, breeding, and boarding facility in Pennsylvania.

Julie Maddock: Was there a pivotal moment in your life when you realized you were meant for an equestrian career?
Jeanne McDonald: Honestly, my mother said that the first thing I ever looked at and pointed at was a horse and I was trying to say “horsey.” I think I got it from my red-headed grandmothers—both of them were horse people.

I wanted to be a vet, but they told me in 1967, “You’re a girl. We won’t take you for vet school.” Now look at it—it’s 90 percent women. But this was legal back then. So I went to the University of New Hampshire. They said it was the best pre-veterinary program. And at the time, Harvard Med was recruiting, so I started working there in medical research.

And that is when I started to get into horses on the riding end again. I never had my own horse until I was 33. My family didn’t have money; I didn’t have money. But then I started waitressing nights at a Lynn hotel—that was scary!—and later waitressed at Hilltop Steakhouse. It’s how I made all the extra money to buy my first horse, the blankets, the shoes… and I just never outgrew riding.

Julie: With over 35 years of judging experience, how would you define what makes an exceptional dressage rider?
Jeanne: I think it’s feel. Carl Hester and Ingrid Klimke are my idols because they’re real horse people. They’re not just dressage riders. They feel what their horse wants or does and they go with it. That’s what I think makes one exceptional. It’s feel, it’s talent, but it’s a talent for feel, not a mechanical talent. And that’s what I like to reward when I’m judging—the harmony because the feel is there.

Julie: What advice do you have for the adult amateur entering the dressage world and preparing for their first show?
Jeanne: Hey, that was me in 1980! On a borrowed mare! And I was working full-time at Harvard and waitressing nights and I went to the horse show. I was a true amateur.

I feel you have to make your own way in the world to be able to do horses full-time. And that is what some people don’t quite seem to understand. There are a lot of people looking for sponsorship. I don’t want to say you have to pay your dues, but I never had any help. And there wasn’t any amateur division. I was right in there with Lendon Gray and all these top riders in my first Grand Prix in 1987.

Julie: What’s next on the horizon for Jeanne McDonald?
Jeanne: Ride my mare every day. I don’t expect to be riding in any more international shows, but The Dressage Foundation’s Century Club—that’s my goal. It’s when your horse’s age and your age equal 100 or more. My goal now is to ride the mare I bred myself from a stallion I trained and make her my fourth horse to go Grand Prix in the Century Club. I’ve got a ways to go—six years—and I hope we both make it. I’ll be 80 ½ and Trysta will be 19 ½.

And after my conversation with Jeanne, I have no doubt she and Trysta will be there!

This Q&A with Jeanne McDonald is a web exclusive for Horse Illustrated magazine. Click here to subscribe!

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