Lloyds Bank is a British institution with a distinctive black horse as its icon and mascot. This recent ad is part of the bank’s “By Your Side” campaign and features an adult horse and a foal crossing mountains, fields, water, and ice to reach their herd.
The 60-second commercial by agency adam&eve DBB is meant to show support between members of different generations.
“The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise,” says Catherine Kehoe, managing director for group brands and marketing at Lloyds.
In the 90-second behind-the-scenes featurette below, see how the team of filmmakers and horse wranglers made the commercial come together with well-trained horses and some movie magic.
Want more? Watch some past Lloyds Bank adverts featuring the black horse:
