Lloyds Bank is a British institution with a distinctive black horse as its icon and mascot. This recent ad is part of the bank’s “By Your Side” campaign and features an adult horse and a foal crossing mountains, fields, water, and ice to reach their herd.
The 60-second commercial by agency adam&eve DBB is meant to show support between members of different generations.
“The new ad shows the importance of relationships between generations, and that we will always be by their side whatever challenges may arise,” says Catherine Kehoe, managing director for group brands and marketing at Lloyds.
In the 90-second behind-the-scenes featurette below, see how the team of filmmakers and horse wranglers made the commercial come together with well-trained horses and some movie magic.
Want more? Watch some past Lloyds Bank adverts featuring the black horse:
Leslie Potter is a graduate of William Woods University where she earned a Bachelor of Science in Equestrian Science with a concentration in saddle seat riding and a minor in Journalism/Mass Communications. She is currently a writer and photographer in Lexington, Ky. Potter worked as a barn manager and riding instructor and was a freelance reporter and photographer for the Horsemen's Yankee Pedlar and Saddle Horse Report before moving to Lexington to join Horse Illustrated as Web Editor from 2008 to 2019. Her current equestrian pursuits include being a grown-up lesson kid at an eventing barn and trail riding with her senior Morgan gelding, Snoopy.
As equestrian sports continue to grow in popularity, there are more and more exciting competitions…
At small horse shows without professional photographers on site, it’s usually up to friends and…
It's been a week since Super Bowl LIV, in which the Kansas City Chiefs came…
Do you know how to evaluate hay quality to determine if the hay you are…
While many experts agree that fleas are an uncommon parasite for horses, ticks can be prevalent and potentially present a…
Horse owners who live in the United States, are 18 years of age and older, and currently own or manage…
Is your horse cold in the winter? The following excerpt from Keeping Horses Outdoors by Iveta Jebáčková-Lažanská helps answer that question…
Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…
These four common horse training mistakes are easier to catch and correct when you’re aware of them. As a clinician,…
If you appreciate sport horses of many different breeding backgrounds, types and colors, the American Warmblood will unite you with…