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Featured Video: The Budweiser Clydesdales Will Rock You

There was a span of time where the Budweiser Clydesdales were as much a part of Super Bowl Sunday as salty snacks and halftime shows. The Budweiser commercials featuring the magnificent horses were often funny, sometimes tear-jerking, and on occasion even inspiring. They were beloved by horse lovers and non-equestrians; beer drinkers and teetotalers alike. But evidently they didn’t sell much beer. Watch the featured video below to see the Budweiser Clydesdales music video.



When Anheuser-Busch merged with InBev, the new management benched the Clydesdales. They were still given supporting roles in some of the ads, and even had online-only airtime to appease the fans, but they were no longer treated as the MVPs they once were.



It doesn’t look like this horseless trend is going to change with the 2019 Super Bowl. However, the magic of the internet allows the regal Budweiser Clydesdales’ reign to continue on, as it does in the 2016 spot above, where a band of the Budweiser Clydesdales cover Queen’s “We Will Rock You” in their own music video.

The spot aired in Russia, and a mocumentary about the making of the band is available online. Yes, it’s in Russian with no English subtitles, but it’s still pretty amusing even if you don’t speak the language.

In the likely scenario that Budweiser does not bring back the Clydesdales for a featured spot, at least we can still occasionally find some evidence of their ongoing adventures from around the globe.

6 years ago
Leslie Potter

Leslie Potter is a graduate of William Woods University where she earned a Bachelor of Science in Equestrian Science with a concentration in saddle seat riding and a minor in Journalism/Mass Communications. She is currently a writer and photographer in Lexington, Ky. Potter worked as a barn manager and riding instructor and was a freelance reporter and photographer for the Horsemen's Yankee Pedlar and Saddle Horse Report before moving to Lexington to join Horse Illustrated as Web Editor from 2008 to 2019. Her current equestrian pursuits include being a grown-up lesson kid at an eventing barn and trail riding with her senior Morgan gelding, Snoopy.

View Comments

  • Just like the Heinz conglomerate abandoned the H.J. Heinz 8 Horse Percheron Hitch for "digital" marketing, InBev is clueless about what resonates with the people in brand awareness. Millennials who don't understand the passion people have for these horses, are making moronic decisions that don't benefit the brand in the marketplace. Not that they even care.

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