One of my horses wont tolerate the spray bottle sound. The smell is no problem. So I took a pump up pressure bottle,like you would use with a weed killer,used it a few times during his bathing,then mixed it half and half with the fly spray(just to be certain not to waste any if he did not like it) then full strength. The gentle spray sound is continues, not the squirt sound of a bottle,and the gentle wand movement is not threatening.WORKED like a charm.
My horse had issues with spray bottles and such but as long as I show him the item before using he's fine. He just needs to look at it and know what's going on.