Fall is coming and so is Pigeon Fever - from Flies. Look it up on the internet. My horse got it last year and it was not fun to treat. The front of one side of their chest swells and they get big abscesses. Keep flies off your horse with fly spray, especially under the belly and under the jaw.
i am surprised you did not mention Kunafin "the insectary" to your folks since they are the manufacturer of fly parasites and have been in business since 1959 and have the lowest prices for fly parasites, 9 species, and entomologists on staff who will create your horse lovers customized programs to fit their needs! Kunafin believes horse folk deserve more than just a bag of bugs! Call 18008321113 today :)
I did try them for two years, but they are very costly, so I get some guineas and they do nearly as good as job.
Grant Giliomee I have traps that kill thousands of Stomoxy flies in minutes. They require quite a lot of cleaning but hugely effective at game park and local stables. email flybraai@gmail.com