The video must be no more than 90 seconds long and it must reference the correct name of the event: Alltech FEI World Equestrian Games. The video must incorporate the dates of the Games, September 25th-October 10th, as well as the official Games Web site. Advertising pitches with a call to action must be clearly conveyed in the video i.e., “order tickets at 1-888-934-2010 or www.alltechfeigames.com/tickets”. After committing your creativity to video, simply upload your masterpiece to your YouTube account, and send an email to contest@alltech.com with the link to your video.
Your next step is to promote your video in whatever way you can, because the winner will be determined by the number of “views” the video receives. The more members of the YouTube audience you captivate, the greater chance you’ll have to be named the Alltech FEI World Equestrian Games Film Star.
The winner will receive two tickets to the opening ceremony of the Alltech FEI World Equestrian Games, two hospitality passes for the opening ceremonies and a $1,000 dollar cash prize.
The Alltech FEI World Equestrian Games Film Star Contest can be found by visiting Alltech’s YouTube channel: www.youtube.com/alltechexperience. For further contest rules and regulations, visit www.alltech.com/en_US/Pages/youtubecontest.aspx.
Alltech is the proud sponsor of the Alltech FEI World Equestrian Games to be held in Lexington, Kentucky, September 25 – October 10, 2010. For more information on the Alltech FEI World Equestrian Games and to purchase tickets while they are still available, visit www.alltechfeigames.com or call 1-888-934-2010.
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View Comments
Cool contest- would be fun to see all the entries. Too bad I'm not skilled with a video camera.
This sounds like a fun contest and a cheap way to advertise. Not only are the contestants making the ad for them they're promoting it too! What a catch.
I would love to enter but I bet I won't get the views. Sounds like fun though. Maybe I'll do it for that reason.