Budweiser Clydesdale Takes Top Spot in 2008 Ad Meter Survey

Anheuser-Busch's 2008 Super Bowl ad featuring the Budweiser Clydesdales was the favorite of viewers, according to a survey.

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Horse Illustrated
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The USA Today Super Bowl Ad Meter survey that measures viewer response to ads run during the Super Bowl ranked the Clydesdale “Rocky” spot, from Anheuser-Busch, the best commercial during Sunday’s big game between the New England Patriots and the New York Giants.

The ad featured Hank, a Clydesdale who doesn’t make the cut on the Budweiser hitch. But with a little help from his Dalmatian friend, Hank goes into heavy training mode, running around trees like a barrel racer and doing heavy weight-training like Rocky.

In the end, Hank makes the hitch and Anheuser-Busch scores big. The beer company ran seven commercials in the Super Bowl telecast and had three among the Top 10 best rated. In addition to the best-rated Budweiser spot, two Bud Light commercials finished among the Top 10—one featuring a fire-breather heating up a romantic dinner and another which had men sneaking Bud Light into a wine and cheese party.

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69 COMMENTS

  12. Thanks for putting the clip up! I am not a fan of the game, however loved to see this clip! And it is by far the greatest clip yet! Great job!

  13. I love the selection of the Bud Clydes conmercials. They are so cute and funny. I have seen the horses many times and i adore them.

  16. Hi-I love the commercial. It’s worth watching the game just to see the great/ wonderful horse and friendship with the dog. Love it, love it, C.K.

  23. The Clydesdale commercials are always first-rate. This one ranks with another of my favorites – the youngster who thinks he his pulling the wagon all by himself while 2 of his grown buddies are pushing it from behind. Don’t know who the ad writers are for these, but they deserve every penny they are paid & then some.

  38. Lol. My cousin’s best friend’s mom ownes the clydesdales from the budweiser comercials. I haven’t gotten a chance to see them yet though.

  43. I LOVED IT WAS THE MOST AWSOM THING IN THE HISTORY OF THINGS MY BIRTHDAY JUST PASSED I TURNED 10 YEARS OLD I LOVED THE COMERSHIAL IT WAS AWSOM I LOVED IT IT WAS COOL I WATCHED IT TEN MILLION TIMES I LOAVED IT SO MUCH . GOOD BUY:>

  51. The Clydesdale/AB ads are wonderful. There is no point in watching a Super Bowl if there is no Clydesdale ad. The message of the ad is usually spot-on. Don’t ever stop, please.

  55. Aww! That was adorable! Set your mind to it and you can do it! Teamwork helps too! You can do anything with a buddy to support you!

  67. One of the cutest commercials. I love that they used the ROCKY theme music. Such magnificent animals. Way to go Hank for making the Team 🙂 🙂 🙂

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