The USA Today Super Bowl Ad Meter survey that measures viewer response to ads run during the Super Bowl ranked the Clydesdale “Rocky” spot, from Anheuser-Busch, the best commercial during Sunday’s big game between the New England Patriots and the New York Giants.
The ad featured Hank, a Clydesdale who doesn’t make the cut on the Budweiser hitch. But with a little help from his Dalmatian friend, Hank goes into heavy training mode, running around trees like a barrel racer and doing heavy weight-training like Rocky.
In the end, Hank makes the hitch and Anheuser-Busch scores big. The beer company ran seven commercials in the Super Bowl telecast and had three among the Top 10 best rated. In addition to the best-rated Budweiser spot, two Bud Light commercials finished among the Top 10—one featuring a fire-breather heating up a romantic dinner and another which had men sneaking Bud Light into a wine and cheese party.
See more horse videos >>
See more Budweiser Clydesdales Circus Generations Fetch Journey to the Super Bowl
Horse Illustrated is the magazine for people who are passionate about horses. Each issue offers advice on horse health and care, plus user-friendly training tips for both English and western riders and engaging lifestyle features for horse lovers.
this is SO true! that commercial was my FAVORITE!! it was soooooo sweet!! (GO GIANTS)
Budwiser by far had the best ad for Super Bowl Sunday. I loved Hank and knew he'd make it.
great article! great vidoe!!
i thought it was very funny!i loved Hank.
That is such a cute commertial! I love the horses's expressions! Those Clydesdales are amazing....
This was the best commercial ever! I loved it!
I loved this commercial with Hank and his Dalmatian trainer. It was one of my favorites as well.
CUTE CUTE CUTE! yay, super bowl watchers like the horsies :) one step closer to domination! :P
:)
great article!
Horse owners who live in the United States, are 18 years of age and older,…
The crisp New England autumn air was filled with excitement as Equine Affaire returned to…
Things have gone quiet now in Toronto at the Canadian National Exhibition grounds on the…
There’s only one place in North America where you can experience top international horse show…
Horse owners who live in the United States, are 18 years of age and older, and currently own or manage…
Is your horse cold in the winter? The following excerpt from Keeping Horses Outdoors by Iveta Jebáčková-Lažanská helps answer that question…
Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…
These four common horse training mistakes are easier to catch and correct when you’re aware of them. As a clinician,…
If you appreciate sport horses of many different breeding backgrounds, types and colors, the American Warmblood will unite you with…
LENNOX, S.D. — Every great innovation begins with a moment of clarity, and for ZahnTech's founder, Avery Zahn, it came…