VisitLEX released several short spots showing the viewpoint of horses at Mill Ridge Farm, a Thoroughbred breeding farm west of the city of Lexington.
Want to have your horse film a clip of his own? Whit Hiler of ad agency Cornett, the shop behind the campaign, explains that they used GoPro harnesses meant for dogs to attach the cameras to the horses.
“It just so happened to fit perfectly on a horse’s head,” Hiler told Adweek.
VisitLEX also released a short behind-the-scenes clip showing the equine videographers being outfitted with their gear. Check it out, and let us know if this campaign has convinced you to come visit!
Leslie Potter is a writer and photographer based in Lexington, Kentucky. www.lesliepotterphoto.com
I love it! Now I really want a GoPro, to share with my horse and yes my dog too!
These are all great clips of what a horse sees out in the pasture! Loved it!
Absolutly all adorable! Thanks for the idea to let my own film themselves out side in the pastures.
Soon the only thing we see on TV is muzzles,grass,and foals this was great fun!
All time favorite watching the foal out in the pasture playing, a mom’s eye view of it all!
that mare was really calm to have that camera attached to her head gave us an close up of her foal
I love all these short clips! Watch me Neigh Neigh is the best!
Loved these and especially those of the babies out in the pastures! Great idea and patient momma to wear that camera harness on her head.
Love this! Baby is so cute! What a good momma to wear that camera thing on her head!
Oh that baby is so playful and adorable. What a great mom to wear that camera set up!