For horse lovers, the best Super Bowl ad was a no-brainer. Anheuser-Busch’s 2013 offering showcased the beloved Clydesdales again this year, this time showing an orphaned foal and his trainer developing a bond through the horse’s early years.
The sense of rural pride ran deep this year as the No. 3 spot on the Ad Meter ranking was Dodge’s “Farmers” ad. This two-minute commercial combined a recording of a 1978 tribute to farmers by the late radio broadcaster Paul Harvey over images of hardscrabble farming life. The Future Farmers of America logo appears at the end of the ad, beneath the Dodge Ram emblem.
In between these two solemn spots was more traditional Super Bowl fare. The second spot on the Ad meter list went to a Tide ad where a man’s salsa stain in the image of Joe Montana brings the promise of fame and fortunee–until his wife throws his sacred jersey in the wash.
USA TODAY’s ad meter is a rating system for Super Bowl ads that uses panelist scoring to determine the most popular ads aired during the game. The average rating from all panelists is used for the score. This year, the top two places were extremely close with the Budweiser ad earning a 7.76 and the Tide scoring 7.75.
For more information and to view all of the ads from last Sunday’s game, visit admeter.usatoday.com.
Watch behind-the-scenes footage of the Budweiser Clydesdales in Journey to the Super Bowl.
that commercial deserved #1 and Dodge/Paul Harvey deserved it too people take farming and ranching for granted not knowing the true meaning behind what it takes to feed America BEAUTIFUL is all I can say about the 2 commercials thanks to FB I didn’t have to watch the game
What a great commercial. It was definitely my favorite. Way to go Budweiser for making such a heartfelt equine commercial.
I don’t know how many times I’ve watched this already. Hey, I’m game for one more time! I love this video!
This commercial gives me goosbumps!!
A horses love know no bonds they never forget who has loved them and showed them nothing but kindness. GREAT commercial I think you should name the baby Clamato after the budlight beer>…
makes me tear up every time… I have watched it over and over… love it and love this horse… the guy is so cute too ?
THAT IS A HEART TUGGING COMMERCIAL. JUST LUV THE BUD COMMERCIALS. LUV THE CLYDES!!!!!!!!!!!
I LOVE THE WAY YOU SHOW HOW THESE HORSES REALLY CAN BE A MESSAGE IN ANYTHING …AND IT’S THE WAY YOU PRESENT IT…LIKE IN THE 911 COMERCIAL YOU DID YEARS BACK…YOU ARE GOOD BUDWEISER,, I LOVE ALL YOUR COMERCIALS YOU CREATE FOR ALL TO SEE…AND YOU DO IT WITH FLAVOR AND GRACE …ALWAYS
I Love this one too! It does tug at your heart strings! Great Job!
It brought tears to my eyes – great job Budweiser.
It brought tears to my eyes – great job Budweiser.
I love this commercial I saved this one so I could watch it anytime along with all the others. But this one is special.
awesome is about the best comment I can make. I go back and rewatch them. Don’t let the younger generations grow up without them!
this year’s with puppy love is great.
I don’t usually respond to these but who could not after watching Hope.
This commercial was so moving it mad me cry. I loved it. Great job budweiser.
This one made me cry when I saw it the other night for the first time. It made mecry now, again watvhing this video. It is so touching. Never uunderestimate the bond between a human and the animal that has been raised, cared for, and loved by their human. God Bless. Nature is wonderful.
Agree with all the other ladies, this one brought a tear to my eye too! They have emotions just like humans!
Who said that horses don’t develop a relationship with their care takers! They are very affectionate, but you must treat them right first, in order to gain their love!
Beautiful you made me cry