Wrangler Shirts Salute Rodeo Hero

Record-holding rodeo champion, Jim Shoulders was a hero in the eyes of the entire western industry. He was also a fixture in the heart of the Wrangler brand, serving as an original fit model and the inspiration for the 13MWZ Cowboy Cut jeans. That made Jim Shoulders an icon in Wrangler ads in the 1950s and 1960s. Now, Wrangler is proud to offer an exclusive line of men’s shirts paying tribute to Shoulders and his charitable cause, the Justin Cowboy Crisis Fund (JCCF). Intimately familiar with the hardships of dealing with rodeo-related injuries, Shoulders inspired the creation of the JCCF to financially assist injured athletes.

Available in western specialty stores in 2008, the line of Wrangler Gold Edition shirts will feature a commemorative hang-tag honoring Shoulders, an inspirational cowboy.  Original artwork from the National Cowboy and Western Heritage Museum makes for a collector-level hang tag. Better yet, a portion of proceeds from shirt sales go directly to the JCCF.