Budweiser Clydesdales Top Ad Meter Rankings Again — with Help from a Puppy
If you were one of the millions of people who watched Budweiser’s Super Bowl commercial, “Lost Dog” on YouTube (or here on HorseChannel) last week, you won’t be surprised to learn that it has been ranked as the viewer favorite.
via Twitter
![](data:image/svg+xml;charset=utf-8,<svg height="400px" width="1000px" xmlns="http://www.w3.org/2000/svg" version="1.1"/>)
USA Today’s Ad Meter panel ranks the Super Bowl commercials each year, and “Lost Dog” topped the list this year. This ad is a follow up to two other Ad Meter top picks: 2014’s “Puppy Love” and 2013’s “Brotherhood,” which also featured the iconic Clydesdales and actor Don Jeanes as their trainer. The addition of an adorable puppy in 2014 made the commercials irresistible, so the canine component was included again in 2015.
“If it ain’t broke, don’t fix it,” said Budweiser Vice President Brian Perkins.
Viewers chose sentiment over humor for the second-place ad as well. The Always “Like a Girl” commercial plays more like a public service announcement, showing that while young boys and grown men and women have learned to use the phrase “like a girl” as a derogatory term, young girls see it as a positive. What is it that changes girls’ opinions of themselves and their gender as they grow up? From Always:
Using #LikeAGirl as an insult is a hard knock against any adolescent girl. And since the rest of puberty’s really no picnic either, it’s easy to see what a huge impact it can have on a girl’s self-confidence.
We’re kicking off an epic battle to make sure that girls everywhere keep their confidence throughout puberty and beyond, and making a start by showing them that doing it #LikeAGirl is an awesome thing.
In other words, this positive campaign aims to spread the message that equestrians have known for years.
The third-ranked spot was, in this blogger’s opinion, a rather mundane Fiat commercial.
Which Super Bowl ad was your second favorite this year? Share it in the comments.
Back to The Near Side
Leslie Potter is Sr. Associate Web Editor of horseillustrated.com. Follow her on Twitter: @LeslieInLex.
Recent Posts
2025 FEI Basel World Cup Finals Hands Reins to Fort Worth 2026
As U.S. athletes look back on valuable experience gained at the 2025 FEI World Cup Finals in Switzerland, the next…
How to Clean a Horse’s Sheath
If you’ve never cleaned a horse’s sheath, you probably have questions. First and foremost, is it really necessary? And more…
All Three Equestrian Sports Receive Final Confirmation for the LA 2028 Olympic Games
After a nail-biting two years of speculation about the inclusion of equestrian sports in the next Olympic Games, it was…
ASPCA Right Horse Adoptable Horse of the Week: Xanthus
Welcome to Horse Illustrated’s weekly installment of the Right Horse Adoptable Horse of the Week, offered in partnership with the…
Be Your Horse’s Joint Health Champion
Equine arthritis can affect horses of all disciplines and ages, and early intervention is crucial for maintaining comfort and performance.…
Tamie Smith: Taking It To The Next Level
Mother, grandmother, and winning 5* eventing rider—these three titles don’t typically go together. However, Tamie Smith, 49, is all of…
View Comments
Don't ever stop the wonderful commercials. I personally just watch the super bowl for your commercial.As always, it was perfect.
My heart is so touched by these commercials . It reminds me just how special horses are and how much love they are capable of giving.
Well you did it again, you won my heart, horses they are the best. The puppy too; and that man for the owner keep him on too!!
Hate it! Hate it! Hate it! Glossing over an irresponsible owner and worse yet, demonizing wolves.
Love it.